Our Mission

Our mission is to provide the highest-quality "Fire-Roasted" products for all cuisines by offering both branded and co-packing solutions.

Company History

After moving to the United States, Miguel Barrios could never find salsa quite as good as the salsa he had grown up with in Mexico City. So, utilizing his heritage, he created such a salsa by pioneering the open-roasted process in which he "Fire-Roasts" all the fresh vegetables prevalent in Mexican salsa products today. Established in 1988, Riba Foods, Inc. is still a family-owned business and remains one of the premier fire-roasting packers in the U.S. Additionally, Riba Foods produces traditional Picante Sauces, as well as Italian Sauces, Bar-B-Que Sauces, Drink Mixes, and more.

In May of 2003, Riba moved from a 25,000-square-foot production facility to it's new 40,000-square-foot state-of-the-art roasting facility with four times the production capacity and plenty of room to grow beyond that.

With the expansion, Riba appointed Liberty Richter as its field sales management team for branded products.

Products

Nine varieties of fire-roasted salsa, two bean dips, two chili con queso (cheese dips), two Bloody Mary Mixers, and five exotic pepper sauces are under the Arriba brand. The Nortena Arriba brand has five varieties of regional Mexican salsas, a cheese dip, and two enchilada sauces. The Texas Pepper Works brand has bread and butter-type pickles, peppers, and mustard. The most recent brand developed is Comalera - four flavors of picante sauce in 8-,16- and 32-oz. sizes.

New products include the first fire-roasted Bar-B-Que Sauce in three flavors (Original, Chipotle, and Garlic). Riba Foods is also proud to introduce in the U.S. the first Sangrita, a popular Mexican drink that is made to sip with tequila.

Merchandising Support

The Arriba brand is supported by heavy trade promotions, retailer ads, and local and national print advertising.